• Sales/Marketing Alignment in a manufacturing sectors -

    As uncertainty of Brexit looms, having a fully aligned Sales/Marketing team is even more crucial than ever before, especially for B2B manufacturing-based businesses, where the buyer journey has become far more sophisticated
    Today, there is an average of 5.4 stakeholders involved in any given B2B sales process. Having a fully aligned sales/marketing operation is even more crucial at times of uncertainty.
    · Sales/Marketing aligned organisations achieve an average of 32% annual revenue growth while less aligned companies reported an average of 7% decline in revenue1.
    · Organisations with tightly-aligned sales and marketing had 36% higher customer retention rates and achieved 38% higher sales win rates2.
    · B2B organisations with tightly aligned sales and marketing team achieved 24% faster growth and 27% faster profit growth over a three-year period3.

    8 key recommendations to develop a fully aligned B2B manufacturing sales/marketing team

    http://www.rvrmanagement.co.uk/2019/...ing-alignment/
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  • As uncertainty of Brexit looms, having a fully aligned Sales/Marketing team is even more crucial than ever before, especially for B2B manufacturing-based businesses, where the buyer journey has become far more sophisticated
    Today, there is an average of 5.4 stakeholders involved in any given B2B sales process. Having a fully aligned sales/marketing operation is even more crucial at times of uncertainty.
    · Sales/Marketing aligned organisations achieve an average of 32% annual revenue growth while less aligned companies reported an average of 7% decline in revenue1.
    · Organisations with tightly-aligned sales and marketing had 36% higher customer retention rates and achieved 38% higher sales win rates2.
    · B2B organisations with tightly aligned sales and marketing team achieved 24% faster growth and 27% faster profit growth over a three-year period3.

    8 key recommendations to develop a fully aligned B2B manufacturing sales/marketing team

    http://www.rvrmanagement.co.uk/2019/...ing-alignment/
  • Thanks for sharing @Rakesh Shah there's some really interesting advice in here
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  • Thanks for sharing @Rakesh Shah there's some really interesting advice in here