Hi @Mark Maltby
I have not used Gallup in the past, but have been involved with a number of other similar approaches. A few pointers that you may wish to consider:
- What is the purpose of the survey? What do you want to achieve from it? Why are you doing this now?
- Is this fully supported by the board, not just as a one-off activity, but as a business tool for future improvement? If it is seen as an HR activity rather than a Company activity, it is highly likely to skew the data
- Ensure that there is clear anonymity to gain greatest buy-in; I have experienced board members wanting to drill down in to the demographic data to pin-point individual comments (very destructive)
- Where these have worked well, there has normally been a senior manager attending briefing meetings to set the scene and explain why this is happening
- Allow time away from the workplace to complete the survey otherwise it will be rushed
- Remember, in most cases, the answers you receive will be individual's perceptions which are their realities. Analyse the answers, but do not take it personally. Very often the answers given need to be further understood
- Use the output data to work on the top 2 or 3 issues identified. If you try to do more, be aware that you may spread yourselves too thin and actually not solve anything to anyone's satisfaction
- Provide rapid results and feedback. eg. 'You Said.......We will do/have done'
- If there are some quick wins, go for them to show that you have actually listened
- Keep the feedback live; do not wait until the next survey to remind the team what you have done
- If repeating the survey in the future, ensure that you have actually done something with the data otherwise the usual question of 'Do you believe anything will happen following this survey?' will become a self-fulfilling prophecy
- If you can involve the employees in devising the solutions you will have a greater opportunity of making them stick
- Use the data as a benchmark for future surveys; decide on the frequency. From experience, 18 - 24 months is ample as it actually allows you time to deal with the feedback and continue to run the business
Hope that helps with a few pointers from experience.